The collaboration amplifies BKT Tyres’ fan engagement efforts and supports the brand’s strategic expansion in India’s consumer tyre market.
Mumbai, March 25, 2026 – Balkrishna Industries Ltd. (BKT), a global leader in the Off-Highway tyre market with a recent entry into India’s consumer segment, today announced that its brand BKT Tyres will continue its long-term partnerships with teams in India’s premier men’s T20 cricket league for the upcoming season. The addition of Royal Challengers Bengaluru this year expands BKT’s association to eight out of ten teams.
As the Official Tyre Partner, BKT Tyres will be associated with Kolkata Knight Riders, Royal Challengers Bengaluru, Sunrisers Hyderabad, Rajasthan Royals, Mumbai Indians, Gujarat Titans, Punjab Kings, and Lucknow Super Giants.
This year’s tournament holds particular significance as it coincides with the brand’s strategic entry into the consumer segment, offering a meaningful platform to bring alive the philosophy of ‘Elevate Your Drive.’ Much like in sport, where belief and resilience transform potential into performance, the philosophy reflects the idea that replacing doubt with confidence can turn every drive into ambition, and ambition into elevation.
These continued partnerships reinforce BKT Tyres’ long-standing commitment to sports and cricket, reflecting the brand’s belief in sport as a powerful cultural connector across India and global markets. For BKT Tyres, the associations provide a high-energy platform to engage with a diverse and fast-growing consumer base, from farmers and commercial vehicle owners to personal mobility users and young first-time vehicle buyers.
Sharing his thoughts on the collaboration, Rajiv Poddar, Joint Managing Director, BKT, said: “Partnering with sporting institutions has always been central to BKT’s philosophy of Growing Together with communities. Cricket is one of the most influential cultural forces in India, uniting people across geographies, generations and backgrounds. Our continued partnerships as the Official Tyre Partner under the BKT Tyres brand allow us to connect with audiences in a meaningful way while strengthening our presence in the tyre segment. Through this association, we will further amplify our ‘Elevate Your Drive’ campaign featuring Ranveer Singh across broadcast and digital touchpoints, bringing the campaign’s message of ambition, progress and forward momentum to millions of viewers. These collaborations reflect our commitment to building long-term relationships founded on teamwork, performance and shared aspirations.”
Speaking on the partnership,Venky Mysore, Chief Executive Officer, Kolkata Knight Riders, said: “BKT Tyres is not just a partner they are a brand that shares our relentless pursuit of performance. This renewed association is a testament to the trust we have built together and the ambition we carry forward. As BKT accelerates its growth in India’s consumer market, the Knight Riders brand gives them the platform, the passion, and the global scale to make that journey count. At Knight Riders Sports, we do not build partnerships for visibility alone we build them for impact. This collaboration is precisely that: two performance-driven organisations, aligned in purpose, investing in a future they intend to win together.”
Rajesh Menon, CEO, RCB, said, “Royal Challengers Bengaluru is proud to welcome BKT Tyres as our Official Tyre Partner. At RCB, we believe in pushing boundaries, embracing ambition, and creating meaningful connections with our fans, values that closely align with BKT’s ‘Elevate Your Drive’ philosophy. Together, we aim to accelerate our shared vision of excellence, resilience, and forward momentum both on and off the field.”
K Shanmugam, CEO, Sunrisers Hyderabad, said, “We are happy to continue our partnership with BKT Tyres as part of this T20 cricket league. This collaboration reflects a strong alignment of values, bringing together a shared focus on excellence, performance, and consistency. Together, we move forward with clear intent, committed to raising standards both on and off the field, while delivering a meaningful and engaging experience for fans.”
Alok Chitre, COO, Rajasthan Royals said, “We are delighted to partner with BKT Tyres for the sixth year, with a shared energy and drive for performance that continues to strengthen our association. Their commitment to sport, and cricket specifically, reflects a clear focus on the growth of the game and its fan ecosystem in India. As we advance in scale and influence, we look forward to building on this partnership in a meaningful way this year as well.”
A Mumbai Indians Spokesperson said, “BKT Tyres has been a valued long-term partner of Mumbai Indians, and this continued partnership reflects a shared commitment to consistency and performance. We look forward to building on this partnership through the season.”
Colonel Arvinder Singh, Chief Operating Officer, Gujarat Titans, said, “Gujarat Titans are pleased to continue the association with BKT Tyres. Partnerships like these reflect a shared commitment to performance, consistency and long-term growth. Such collaborations provide a strong platform for teams and brands to connect with fans across the world, and we look forward to building on this association while continuing to engage meaningfully with our supporters and striving for excellence both on and off the field.”
Speaking on the continued association, Satish Menon, CEO, Punjab Kings, said, “We are very happy to continue our journey with BKT Tyres. They have been a loyal and valued partner for the Punjab Kings over the years. Their commitment to excellence matches our ambitions, and it is always a pleasure to work with a brand that understands the pulse of the sport and its fans so well.”
Mr. Vinay Chopra, CEO, RPSG Sports Private Limited, said,“At Lucknow Super Giants, we believe that strong partnerships are built on shared values of performance, resilience, and ambition. Our association with BKT Tyres reflects this synergy, as both brands are committed to pushing boundaries and consistently striving for excellence. As we gear up for another exciting season, we look forward to engaging our fans more deeply and creating meaningful experiences together through this partnership.”
These partnerships are structured as long-term collaborations designed to create deeper fan engagement through stadium visibility, broadcast integrations, dealer activations, grassroots programs, and digital fan-connect initiatives. BKT Tyres’s partnership with leading teams in India’s premier T20 cricket league builds on its strong and expanding international sports portfolio.
BKT has associations globally across multiple disciplines including Monster Jam, LaLiga (Spain), the Italian Serie BKT football championship, EuroLeague Basketball, Rugby World Cup France, and the United Rugby Championship. These collaborations help BKT connect with fans worldwide while reinforcing values of performance, resilience and shared growth.
All sports partnerships are guided by a focused strategy to enhance brand relevance and strengthen consumer proximity, led in India by RISE Worldwide, BKT’s exclusive sports consulting agency.
